Virtual Design Process, Local Execution: Luxury STR Update in Saint Augustine

Our out-of-town client wanted a space that photographs beautifully and lives even better—with durable finishes, easy turnovers, and a cohesive look across rooms. We handled everything virtually, from the first video walk-through to install day, keeping her looped in with visual design boards, curated source lists, and weekly updates. 

Our Remote Workflow (How We Keep It Pain-Free)

Ever wished your place could feel custom without you being on-site? That’s exactly what our virtual process delivers clarity, cohesion, and zero guesswork.

Design Strategy: Quality Meets Curated Ease

We blend design psychology with a hospitality-grade selections: natural materials, performance textiles, and durable furniture that read high-end without feeling precious. It’s intentional, not generic. Our spaces are built for families, entrepreneurs, and frequent travelers who expect comfort and ROI.

Why this matters for rentals

  • Performance fabrics & layered textiles: These provide long-wearing comfort that stands up to turnovers, and reduces wear & tear.

  • Right-sized rugs & cohesive art plans: Which give our properties polished photos, stronger first impression, and properties that "Stop the Scroll".

  • Guest-smart lighting & window treatments: With priviacy enhancing and room-darkening window treatments, guests get better sleep, and properties receive better reviews.

Space by Space

Main Bedroom: Serene, Connected, Guest-Ready 

Art ties this room back to the home’s overall palette while drapery, layered bedding, and bedside lighting cue a boutique-hotel feel. Every measurement, from walking clearances to nightstand height, was checked for comfort and flow.


Highlights

  • Textured neutral bed + breathable quilt = crisp photos and easy laundering.

  • King Size to accent and lumbar pillow formulas keeps styling elevated without clutter, it is also housekeeping-friendly.

Studio Suite: Personality + Performance

Bold coastal color, bright and "happy" rug create a fun space without visual noise. Balanced lighting and nightstands with built in USB ports enhance the feel of the space for both photos and function.

Upgrades that earn their keep

  • Patterned rug = stain camouflage + design continuity.

  • Durable side tables (these nightstands have built-in USB Ports ) + bench for luggage = better guest flow and reviews.

What Guests Feel (and Why That Books Nights)

Work space with adjustable desk, task lighting and basic office supplies. Guests can make themselves right at home.

From the first step inside: calm, coordinated, instantly comfortable. That “ahh” moment is crafted through color psychology, tactile comfort, and a clear story, exactly what busy, design-savvy travelers and families are willing to pay a premium for.

Owner Peace of Mind

Owners get a buttoned-up process, a space that won’t need major changes for years, and a listing that stands out in saturated markets. We address common fears up front (timeline, value, what you get) and deliver a done-for-you experience with weekly updates.

Before & After Gallery 

Studio Bedroom: From tired to turn-key. Color, lighting, and functional seating = instant upgrade. A cohesive neutral color was specified to update all walls and ceiling, a king sized bed that fit the mattresess properly, Fresh linens and design touches update the space. We also updated the workspace in this studio apartment, creating a multifuctional area for work, dining and even getting ready before fun outings!

Primary Suite: Generic to boutique. Layered neutrals with a coastal feel makes the space photo-ready and easy to maintain.

Studio Sitting Area/Sleeper: Added comfort and extra sleeping capacity. The Felt Right statement wall is also an acoustic treatment that buffers sound between units. @FeltRightProducts

What’s Included in Our Virtual Design

Coastal guest-room vignette: a woven bench at the foot of a cane bed holds a round wood tray with two ribbed glasses and a “First Coast” travel magazine over a navy-and-white patterned rug, tying the design to its desirable location.

  • Cohesive design boards + curated, shoppable source list

  • Floor plans with furniture layouts sized to your max occupancy goals

  • Hospitality-grade textiles, rug sizes, and art plan

  • Checklist with all the amenities that will bring you ROI, and you can revisit for replenishment.

  • Weekly progress updates and install checklist (if you will be installing yourself) so your on-site team can execute smoothly

Pro Tip

Launching fast isn’t the win; launching right is. A strategic setup pays back in bookings, nightly rate, and reviews.

Ready for Five-Star Status?

Palm Mural Statement Wall in the Dining Area,  by Danielle Cleary, @HeartSpaceArt

Book a Complimentary Discovery Call and let’s create a curated, turn-key vacation rental that welcomes guests, and wows them.